Foundation is an industry leader in construction accounting software. PE-backed by Thoma Bravo and scaling fast, their marketing team needed video to become a reliable asset. I came in with no studio, no reliable process, and no organizational trust in video as a function and built a full-funnel operation from scratch. That meant convincing leadership to allocate a dedicated studio space, rebuilding the production workflow in Asana, and building trust in the process amongst our Project Managers and stakeholders. Two years later, our assets consistently rank among the company's top lead-generators month over month. Team members who had never touched video before are now some of its biggest contributors.

(1) The Video Spotlight for Foundation's YouTube page. I worked with the C-Suite to tell the company's story quickly and clearly — some of whom had never been on camera before.

(2) Regional streaming ad targeting contractors in Pittsburgh. Bold, declarative, built for the industry. Drove measurable site traffic and performed well in a follow-up email retargeting campaign.

(3) Animated product overview distilling the full Foundation software suite into a clear, fast-moving explainer. The motion graphics were animated directly from the design team's vector files.

(4) Customer story recorded at CONVERGE25 User Conference, shot and edited using a repeatable post-production format I developed: hook cold open, B-cam cutaways, pull quotes, branded lower thirds, animated CTA.

Video went from a liability to an asset.

LaunchPad Lab is a digital product development consultancy. They build custom software that changes the way their clients actually do business, with 13 years of work for organizations like Harvard, Whirlpool, and MD Anderson. The CEO reached out after seeing my work and wanted a video to live on the homepage that would give prospective clients an immediate sense of the team before a single sales call. There was already a lot of substance there; the challenge for me was to translate it. How do you take people who think and speak in the precise language of software development and help them connect with a business buyer who just needs to understand why this team is the right partner?

Six interviews + B-Roll in one shoot day. I flew to Chicago, location scouted, hired a two-person crew, and wrote tailored interview questions for each subject. I found the narrative thread in the edit from hours of footage with technical experts who'd never been on camera.

Making the technical human.

Devbridge was a technology partner for forward-thinking Global 2000 companies. They built custom software that delivered measurable results for clients like Grainger, DFIN, and United Airlines. Acquired by Cognizant in 2021 and rebranded as Cognizant Softvision through the transition, I joined as the second video hire. I spent two years producing content across every part of the business. My role went beyond execution: I helped the rest of the organization understand what video could do for them, translating between a precise creative vision and the product managers, team leads, and marketing stakeholders who needed to see the value before they'd buy in. As a team, we created 100 pieces across both brands in less than 2 years: external marketing, client launch videos, culture, and recruiting. Devbridge believed video was an important tool and empowered me to leverage it wherever I could.

(1) This was the direct-to-camera capabilities format we repeatedly used. Clear language, tight editing, graphics that reinforce the message without decorating it. A consistent and scalable format that served us well at the top of the funnel.

(2) A deeper look at how Devbridge works — this one goes beyond introducing the practice and gets into the process. Same direct-to-camera format, more specificity about how we actually deliver for clients.

(3) A promotional recap of our annual all-company Summer Camp in Lithuania. With MDs and PMs in North America, and a large engineering team in Lithuania, getting everyone in the same place wasn't a perk; it was how the company stayed one team. We leaned into a goofy, MTV-inspired aesthetic that reinforced two of the organization's core values: "Have Fun" and "Make Great Things."

(4) Devbridge was named to Crain's Chicago Business Fast 50 — one of the fastest-growing companies in Chicago — for the second straight year. We turned the founders into dolls, put them into an RC car, and told them to hit the gas.

(5) Recruiting video for Cognizant Softvision — profiling the people and the culture behind the work.

(6) Apollo — Devbridge's proprietary product delivery toolkit, built in-house and marketed externally. The challenge was taking the data insights the tools provided and placing them into a real-world context. Shot in a single day, we leaned heavily on animating motion graphics pulled straight from Apollo's interface — every shot composed with the graphics in mind.

Content across the full picture.

Additional Work

Internal brand launch hype reel for .Monks — one of the world's largest and most recognized creative production companies. Received motion assets from their design team, animated and edited into a finished piece on a tight deadline. The Formula.Monks sub-brand has since been folded into the broader .Monks identity.

Brand launch on a tight timeline.